https://gtmarchive.com/blog Field notes on advanced tracking, data architecture, and marketing automation. en-us Sun, 26 Apr 2026 14:45:51 GMT https://gtmarchive.com/blog/ultimate-guide-sgtm-first-party-data https://gtmarchive.com/blog/ultimate-guide-sgtm-first-party-data Sat, 18 Apr 2026 00:00:00 GMT A complete walkthrough of server-side Google Tag Manager — from container setup to cookie strategy and conversion-API parity, with patterns you can copy. https://gtmarchive.com/blog/n8n-automations-for-marketing-ops https://gtmarchive.com/blog/n8n-automations-for-marketing-ops Sun, 12 Apr 2026 00:00:00 GMT Lead routing, anomaly alerts, weekly reports — practical n8n workflows that replace a swivel-chair process with a real pipeline. https://gtmarchive.com/blog/postgres-schema-for-attribution https://gtmarchive.com/blog/postgres-schema-for-attribution Sun, 05 Apr 2026 00:00:00 GMT Star schema vs. event log: how to model touchpoints, sessions, and conversions so your queries stay fast as your event volume grows. https://gtmarchive.com/blog/shopify-customer-events-deep-dive https://gtmarchive.com/blog/shopify-customer-events-deep-dive Sat, 28 Mar 2026 00:00:00 GMT What runs where, what breaks, and how to forward Shopify events to sGTM without losing identity, currency, or consent state. https://gtmarchive.com/blog/ga4-bigquery-export-patterns https://gtmarchive.com/blog/ga4-bigquery-export-patterns Sat, 21 Mar 2026 00:00:00 GMT The default GA4 reports lie a little. The export tells the truth — if you know the right SQL shapes for sessions, funnels, and cohorts. https://gtmarchive.com/blog/consent-mode-v2-without-tears https://gtmarchive.com/blog/consent-mode-v2-without-tears Sat, 14 Mar 2026 00:00:00 GMT A pragmatic implementation of advanced consent signals that satisfies legal, doesn't break attribution, and survives the next CMP migration. https://gtmarchive.com/blog/real-time-ltv-feedback-loop https://gtmarchive.com/blog/real-time-ltv-feedback-loop Sat, 07 Mar 2026 00:00:00 GMT How to push purchase frequency and lifetime value back into the auction so the algorithm learns to chase repeat buyers — not one-time clickers.